Raronize Select
Tribe Design has requested my assistance in creating a monogram for a craft distillery with the initials RS, which stands for Raronize Select. My job was to provide the lettering based on both my concepts and sketches of ideas provided by the studio. As a result of cooperation, I prepared dozens of concepts using traditional calligraphic and lettering methods and tools. In the initial stage, we explored various styles, later narrowing on the blackletter. In the end, I delivered numerous polished concepts for the monogram, while the final direction of the project was in the hands of the Tribe Design team and their client.
This project allowed me to create diverse design concepts and collaborate with a team. I appreciated the opportunity to use different styles and techniques, which made the experience both challenging and rewarding.
One of the ideas suggested by the client was ambigram design. An ambigram, for those who may not be familiar, is a form of typographic design that presents words or letters in a way that they can be read in multiple orientations – they maintain their legibility even when viewed upside down