st. Hyacinth

I was asked to help with the branding refreshment of the st. Hyacinth’s Library (Księgarnia św. Jacka). It’s a traditional printing house, and bookseller focused on theological and catholic publishing. The company was established in 1925 in Katowice and today spans multiple bookstores all over the region.

The logo had to be based on the family crest of st. Hyacinth – the company’s patron. The challenge was redesigning the traditional coat of arms to match modern standards without losing its identity.